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Are You a Trivia Star?

For movie lovers the SCENE Rewards Program is the sine qua non of loyalty programs. Member enthusiasm is amply evident on the SCENE Facebook brand Page, which has over 200,000 fans. The challenge SCENE presented to Cloud AdAgents was how to engage these fans.

Definitely not the Opera

“Exclusive” is rarely the first thing that comes to mind when anyone thinks, “night at the movies.” But our client Cineplex, challenged us to battle that perception with a campaign for its Cineplex VIP experience.

Launching the (very hot) 2011 Kia Optima

We were fortunate to be called upon to help Kia Motors Canada tell the story of the Canadian media launch for the 2011 Kia Optima in social media. And what better place to launch a hot, beautifully-designed ride than in a hot city known for beautiful design, Miami’s South Beach.

Our Cinematic Spin on Gift Cards

Gift cards. Consumers love them. Retailers love them. But in a market awash in these plastic presents, how do you stand apart? A review of most holiday advertising in the category revealed a paucity of originality, and therein we found opportunity.

Polar Pre-Show

Twas the month before Christmas, and our good friends at Cineplex invited us to produce an animated holiday greeting that would serve double duty — both as an e-greeting card, and as a segment to be included in the featured presentation pre-show.

Sit Back, Relax

Now you can sit down anywhere with Cineplex’s new download service. We enlisted the help of a former star of MTV’s The Hills to help us launch it.

Take Your Seat on Facebook

Some multimedia campaigns simply repeat the same image and words in all media identically. Sometimes it works. But often it doesn’t, and an opportunity to take advantage of a medium’s unique properties is missed. That’s why we evolved our campaign for Cineplex specifically for Facebook.

The World’s Smallest Box Office

These days, you’d think that convincing folks to get a useful smartphone app with free access to movie showtimes, tickets and more would be a snap. But you might be surprised to learn that only a minority of Canadians download apps (yes, BlackBerry users, we’re talking about you)!

Using Social Media to Drive Retail

While we are an untethered agency, we still do love our local neighbourhood. That’s why we help the West Queen West Business Improvement Association on a pro bono basis. We recently helped them drive retail traffic in the week before Mother’s Day, 2011.

What’s your movie moment?

If there’s one thing that unites us from sea to sea, it’s our love of movies – blockbuster or indie, Canadian or foreign, romcom or action, classic or new release. And for our client Cineplex, that passion for movies is the very essence of their brand.