For movie lovers the SCENE Rewards Program is the sine qua non of loyalty programs. The program is effective in its simplicity…use your SCENE cards every day and you earn free movies – fast. Member enthusiasm for the program is amply evident on their Facebook brand Page, which has quickly grown to over 200,000 fans. The challenge SCENE presented to Cloud AdAgents was how to engage these fans on the Page.
Our solution was a movie trivia game application. SCENE Trivia Stars invites fans to compete with friends live to see who’s boss when it comes to movie knowledge. Results can be shared across the user’s social graph to increase awareness and excitement about the game. Players can track their progress and see how they stack up with weekly leader boards, encouraging a fun and competitive atmosphere. The game has already garnered over 1,200 “likes” and thousands of game plays.
For marketers, social games like SCENE Trivia Stars reward potential customers, with entertaining social experiences. These experiences build community, and as that community becomes stronger, so does the bond with the marketer’s brand.