In a traditionally structured big agency, day-to-day creative briefs are typically handled by a single team. For bigger assignments, the brief might go to two or three teams.

But at Cloud AdAgents, we cast a wide net in the search for breakthrough ideas. We invite up to 10 creative teams or free agents to participate in a single creative brief. We call the process Worldstorm™, as we engage creatives from around the world, with a range of styles and cultural backgrounds.

For some, Worldstorm may be reminiscent (shudder) of “crowd-sourcing.” But there are important differences. First, free agent participation in the process is by invitation only and strictly confidential. From our global database of free agents, we carefully curate who is invited to participate. Selection is based on category experience and a portfolio review, as well as the strength of their prior contributions. Second, everyone who participates in the process is compensated. Third, unless we agree upon a fee to execute an idea, its ownership stays with the free agent.

The Worldstorm process is rigorously managed by the Cloud AdAgents team. Deadlines and rewards are clearly established up front, and creatives are asked to present at least three ideas in a prescribed thumbnail format.  Each idea is presented on a single page, with a simple visual reference (photo, illustration, etc.) and a short written description. And our team vets every idea against the client’s brand and project objectives before it’s presented.

For our clients, Worldstorm means more great ideas, in less time.

Are you a free agent creative, and would like to be part of our Worldstorm process? Join us here.

Are you a client, looking to crack a vexing marketing or advertising problem? Contact us.