TORONTO – Cloud AdAgents of Toronto has been selected by Cineplex Entertainment LP to work on the company’s digital advertising and communications business.
Agency demonstrates its unique business model is a winner.
Toronto-based Cineplex is the largest motion picture exhibitor in Canada with 130 theatres and 1,347 screens.
The digital assignment encompasses Cineplex’s burgeoning online operations, which includes the Cineplex Store, online ticketing and emerging technologies.
“Cloud AdAgents impressed us with the depth and quality of their thinking,” said Susan Mandryk, Senior Vice-President, Customer Strategies at Cineplex. “Based on their open-source business model, they were able to turn on a dime and assemble a top-notch team of thinkers who understood our objectives and were ready to hit the road on our business.”
Founded by President Peter Coish with backing from Toronto-based The Hive, Cloud AdAgents is a new kind of agency with a small physical footprint and a large presence online. The company maintains a core group of permanent employees who tap into the global advertising “cloud” to hire top independent ad professionals on a project-by-project basis.
“We’re thrilled that Cineplex Entertainment has selected us as its digital advertising partner,” said Peter. “To win the account, we had to demonstrate that our unique way of operating could meet their internal needs and move their business forward – and we succeeded. It was our first new business pitch, and we’re thrilled that our model has so quickly proven itself against the traditional ad agency structure.”
“In some ways, the pairing of Cloud AdAgents and Cineplex is a storybook matchup,” added Cloud AdAgents Managing Director Sabaa Quao. “We’re a company that is pushing the boundaries of what it means to do business over the Internet, and Cineplex recognizes that the future of marketing movies is online. As client and agency, we share a similar progressive view of where business overall is going.”
In addition to Cineplex Entertainment, Cloud serves a number of other clients in Canada and two international clients in overseas markets.
For more information, please contact:
Pat Marshall
Vice President Communications and Investor Relations
Cineplex Entertainment
416 323-6648
pat.marshall@cineplex.com
Georgia Sourtzis
Manager, Communications
Cineplex Entertainment
416 323-6728
georgia.sourtzis@cineplex.com