Peter Coish, President, Cloud AdAgents™

Peter’s latest venture is Cloud AdAgents, a radically new concept in advertising agencies. Built on the premise that the “world is our office,” Cloud AdAgents™ is a network of digital advertising professionals connected across the globe. The agency is also building a network of micro-offices, where clients and staff alike can access the network.

Peter is also the founder and publisher of DailyXY.com. Led by Executive Editor, style authority and author Russell Smith, DailyXY provides local lifestyle information to urban guys in major cities across Canada.

In 1998, Peter opened Lowe RMP, with partners Roche Macaulay & Partners of Toronto and Lowe & Partners of London, England. With Peter at the helm, Lowe RMP grew to almost 50 employees and became one of the most respected and controversial names in direct marketing. Clients included President’s Choice Financial, HSBC Bank USA, Sony, Fedex, Ontario Lottery & Gaming, Toronto Daily Bread Food Bank, Nestlé Purina and HP.  In 2002 and 2003, Lowe RMP was named Canada’s Direct Agency of the Year, and was named runner up in 2004. In the fall of 2006, Peter sold his interest in the agency to Draft, an IPG company.

Peter received Bachelor of Arts (French) and Commerce (Finance) degrees from Memorial University in 1987. Upon graduation, he received the Gold Medal for Academic Excellence and the Dean’s Award for Contribution to the University Community. He received an MBA from McGill University in 1991.  He’s a proud Newfoundlander, though he neither fiddles nor fishes.