Which of my connections do I consider “real” friends? Who do I consider influential about business? Which of my connections are also knitting fans? Which ones also like Glee? Who considers me their friend? Is it mutual? Which Circles do I share specific types of content with?
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Some multimedia campaigns simply repeat the same image and words in all media identically. Sometimes it works. But often it doesn’t, and an opportunity to take advantage of a medium’s unique properties is missed. That’s why we evolved our campaign for Cineplex specifically for Facebook.
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